Unconventional women's surfwear. Made for chasing summer.

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DESIGNED FOR GIRLS WHO LIKE TO PLAY

Blurring the lines between feminine surf wear and the traditional, masculine surf industry. Our ethos is to push the boundaries and bend the rules, encouraging girls to play hard, and look good while doing it.

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VINTAGE IN DESIGN, TIMELESS IN FUNCTION

Our core range of board shorts and rashvests. A small and staple collection designed to move with you from the beach to the bar—the kind of Fridays we live for.

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BORN OUT OF A LOVE FOR THE UNCONVENTIONAL

Embodying the spirit of an endless summer, a wild ride of holidays that never end. Friday is the lovechild of a simple desire to have fun.

WHO WE ARE

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