The women's boardshorts brand.

limited edition collab. Algae Swim x The Brand friday boardshorts

ALGAE SWIM X FRIDAY

Grow together, play forever.

California meets Australia, two sides of the world, one shared love for creating, playing and doing things our own way. 

A limited edition take on our Classic Boardshorts. Made to be worn wherever the sun takes you.

CHECK IT OUT

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BUILT FOR THE WATER. WORN EVERYWHERE ELSE.

BORN FOR THE UNCONVENTIONAL

Friday blurs the line between the traditionally masculine surf industry and feminine surfwear. What started as a hunt for better boardies became a brand built for the girls who like to move, play and break a few rules along the way.

WHO WE ARE